Craig Conover: A Flourishing Entrepreneur with Sewing Down South
Craig Conover, best known for his role on Bravo’s Southern Charm, is undeniably making waves in the business world. Recently, he shared exciting updates about his burgeoning lifestyle brand, Sewing Down South, during DIRECTV’s Plot Twist – Featuring Bravo event in New York City. Joined by his best friend and fellow entrepreneur Austen Kroll, Conover hinted at expansive plans that have fans eager for what’s next.
Unveiling New Ventures in the Crafting Space
At the August event, Craig expressed his enthusiasm for delving deeper into crafting. “We launched a fabric line, which will be available to everyone soon,” he revealed. Fans can already purchase the fabric online, but details about in-store availability remain under wraps. Additionally, he mentioned, “I’m about to start tutorials and I’ve got a garden line, so I’m just trying to stay busy.” This dynamic shift into the crafting world showcases his versatility and commitment to expanding his brand beyond decorative pillows.
His partnership with Belk has propelled Sewing Down South into new territory. As of May, his fabric line found a home in over 500 Kroger-owned stores, teasing exciting collaborations on the horizon. This month, he also announced the introduction of over 100 new apparel items for men, women, and children that will further broaden the appeal of his brand.
Craig’s Passion for Fashion
Sewing Down South has come a long way since its inception in 2019, initially celebrated for its decorative pillows. Conover’s vision now includes European-inspired home décor, kitchenware, and a variety of lifestyle products like totes, candles, and towels. However, his foray into fashion isn’t merely a business decision; it’s a lifelong dream realized.
“My desire was always to make clothes,” Craig stated. Despite his humble beginnings in home economics specifically learning how to make pillows, he now collaborates with Crown & Ivy to create a clothing collection. This partnership embodies the pastel palettes and textures Craig loves about Charleston, culminating in a collection that captures the essence of the city he calls home.
You can explore his new apparel on the Sewing Down South website, which is inspired by his flagship store on King Street. The collection includes everything from pale-colored tees to long-sleeved shirts featuring designs that pay homage to Charleston’s iconic hospitality symbol — the pineapple — alongside Craig’s humorous catchphrase, “What’s wrong with my sewing?”
Expanding into the Wedding Industry
Not content to rest on his laurels, Craig has teamed up with Austen Kroll to venture into the wedding industry with their new project, The Waverly. Located in the heart of Charleston, this premier wedding venue aims to be the ultimate all-in-one destination for couples looking to tie the knot. “Our story’s just beginning, you know? Our fairy tale is the beginning of the movie,” Conover remarked, reflecting on their vision to create memorable experiences for couples.
The inspiration for this new endeavor partly came from Craig’s experience attending his brother’s wedding, where he recognized the logistical challenges of hosting various events in different locations. “We’re just expanding our footprint in Charleston, investing in our backyard,” he explained, emphasizing how these ventures align with his commitment to local growth and sustainability.
Dreaming Big with Personal Touches
Craig and Austen aren’t just business partners; they share a vision of enhancing personal connections through their ventures. During the event, they humorously discussed becoming ordained to officiate weddings themselves, emphasizing their commitment to being a part of every couple’s special day. “Well, I’m gonna do one,” Craig teased, lightening the mood while expressing genuine excitement for the future.
For fans interested in Craig’s personal life, updates are continuously shared, including insights into his current dating situation and relationships with fellow Southern Charm co-stars.
With his relentless drive and passion for design, Craig Conover is not just a reality star; he’s emerging as a multifaceted entrepreneur making a name for himself. Keep your eyes peeled, as there’s no telling what innovative projects he’ll embark on next!
— Reporting by Stephanie Gomulka
