Pampering Pets: The Growth of Grooms by Brooke

A Passion for Pets

In the charming community of Opelika, a growing business is making waves in the realm of pet grooming. Grooms by Brooke, owned by the passionate Brooke Parrott, is dedicated to pampering local furry friends and serving their devoted pawparents. With 13 years of experience in the pet industry and a decade of grooming under her belt, Brooke has cultivated a haven for pets that extends beyond mere grooming.

The Journey Begins

Brooke’s grooming journey commenced shortly after she delved into the pet industry in 2012. “I started working for myself, like four-ish years ago,” she explains, reflecting on her evolution from employee to entrepreneur. Before taking the plunge into self-employment, she sharpened her skills at various establishments, including a significant period at Opelika Animal Hospital. It’s there that she felt empowered to branch out and establish her own business—a dream she had long harbored.

Building a Loyal Clientele

Since opening the doors to Grooms by Brooke, the growth of her client base has been remarkable. With over 300 pets under her care, Brooke attributes much of her success to the power of word-of-mouth referrals. “My growth has been absolutely amazing,” she shares. The bond she has formed with her clients speaks volumes; many pet owners have become like family, attending her wedding and celebrating milestones together. “Half of my people will follow me to the end of the Earth, and I absolutely love it,” she adds, showcasing the loyalty that characterizes her relationship with clientele.

Tailored Grooming Packages

Understanding that every pet and owner has different needs and preferences, Grooms by Brooke offers an impressive range of grooming packages designed to cater to various tastes. From the essentials to luxurious extras, there’s something for every pup.

Basic Groom: This all-in-one option includes a bath, blow dry, brush out, haircut, nail trim, and ear cleaning.
Sanitary Option: Similar to the Basic Groom but without the haircut, allowing owners to maintain their pet’s hygiene while preserving their natural style.
Fun Add-Ons: Enhanced services like nail buffing, teeth brushing, and even colorful cosmetic options are available. Notably, one of her regular clients—a playful doodle—has been sporting a vibrant purple mullet during their monthly visits!
Spa Package: For pets that deserve the ultimate pampering experience, this package features upgraded shampoos and conditioners, nail buffing, teeth brushing, and a themed photoshoot, complete with a seasonal backdrop.

Exciting Developments Ahead

As Grooms by Brooke continues to flourish, Brooke is also making exciting strides in her facility. Following a recent move, she has transformed a storage shed into a temporary grooming area. “It’s not the prettiest, but it gets the job done,” she admits with a chuckle. However, the future looks even brighter: she’s in the process of converting a 12×38 storage building into a full-service grooming salon. This commitment to creating an ideal space for her furry clients reflects her dedication to her craft.

Gratitude and Community Support

Reflecting on the success and growth of her business, Brooke shows immense gratitude for her loyal customers, many of whom have been with her for nearly a decade. “Without my loyal customers, I could not still be doing what I do,” she states. Their unwavering support during her transition to self-employment has made all the difference, allowing her to thrive in her passion and provide for herself.

Connecting with Grooms by Brooke

For pet owners in the Opelika area looking to treat their furry friends to a day of grooming bliss, Grooms by Brooke is a haven for pampering. To learn more about the services offered or to keep up with the latest developments, one can visit Grooms by Brooke on Facebook. Here, love for pets and a commitment to exceptional grooming converge, making it a beloved establishment in the community.