New Jersey Gaming Revenue Reaches $606.2 Million in July 2025: A Look at the Numbers
The New Jersey Division of Gaming Enforcement has unveiled its July 2025 gaming revenue figures, showcasing an impressive overall increase of 10.7% year-on-year, culminating in a total of $606.2 million. This boost translates to a year-to-date figure of $3.92 billion, reflecting an 8.8% increase compared to the same period in 2024. With tax collections for July hitting $81.7 million, the state is benefitting significantly from its thriving gaming industry.
Five-Year Growth and Its Driving Forces
Over the past five years, New Jersey’s gaming revenue has experienced a remarkable growth of 34.5%, largely attributed to the legalization of sports betting and iGaming. This evolution has not only contributed to higher revenues but has also diversified the state’s gaming offerings, thereby appealing to a broader audience.
Breakdown of Gaming Revenue by Sector
To understand the vibrant landscape of New Jersey’s gaming revenue, let’s delve into the numbers across different sectors.
New Jersey Casino Revenue July 2025
The casino segment remains the powerhouse of New Jersey’s gaming landscape, generating $284.1 million in revenue for July 2025. This figure marks a 4.3% increase from the previous year. Home to nine casinos, the state has seen a cumulative revenue of $1.66 billion through 2025, representing a 2.2% upswing.
In terms of specifics, slot machines generated $212.9 million (up 2.7%), while table games brought in $71.3 million (up 9.7%). Borgata emerged as the front-runner among New Jersey’s casinos, pulling in $79.9 million. Other notable performers included Hard Rock at $55.1 million and Ocean Casino at $43.1 million.
Notably, Borgata also topped the list for slot machine revenue at $590.2 million (a 9.5% increase). Meanwhile, Bally’s exhibited the most substantial growth in this sector, boasting $96.9 million in revenue, which reflects a remarkable 10.1% increase.
New Jersey iGaming Revenue July 2025
The iGaming sector is on an upward trajectory, generating $247.3 million in July 2025, which is a robust 26.6% increase year-on-year. This growth is notable as iGaming revenue is inching closer to matching that of the casino sector, with a year-to-date tally of $1.63 billion.
Key players in iGaming include Borgata with $54.9 million, Golden Nugget at $71.2 million, and Resorts Casino at $55.6 million. Since July 2022, this sector has doubled its revenue from $136.7 million, highlighting an enthusiastic consumer interest.
The Challenge of Taxation and Regulations
While iGaming shows immense potential, its growth is coupled with challenges, particularly concerning taxes. The state has increased sport betting and iGaming taxes by 19.8%, which could threaten the incentives that stimulate further growth. Additionally, a ruling on a sweepstakes ban may affect certain betting sites in New Jersey, including VGW.
New Jersey Sports Betting Revenue July 2025
On the contrary, the landscape for sports betting appears less encouraging. The sector has recorded a 6.6% decline year-on-year, with revenues falling to $74.8 million for July and overall revenues down 4% to $626.8 million for the year.
Not all operators faced setbacks; Caesars saw a rise of approximately $551,999. However, stalwarts like Bally’s and Borgata posted losses of $228,000 and $725,000, respectively. New Meadowlands Casino led the sports betting revenue with $26.9 million, closely followed by Resorts Casino with $23.3 million. It’s worth noting that operators who do not engage in sports betting, such as Harrah’s and Golden Nugget, are inevitably at a disadvantage in this sector.
Through these insights, it’s clear that while New Jersey’s gaming revenue overall is on a positive trajectory, the dynamics within the casino, iGaming, and sports betting sectors reveal a complex relationship marked by growth, challenges, and shifts in consumer behavior.
