Art Deco Decor: The Trend Set to Dominate Autumn 2025

As autumn 2025 approaches, the creative minds at Pinterest have unveiled their trend report, and guess what? Art Deco decor is officially back in vogue! The retro aesthetic, characterized by its bold designs, intricate detailing, and a flair for the dramatic, has captured the attention of shoppers and interior enthusiasts alike. Retail giant Primark is riding the wave, amplifying this trend with the introduction of its latest homeware collection, “The Edit,” tailored specifically for the art deco theme.

The Resurgence of Art Deco

Art Deco is not just another passing fad; it’s a statement. Known for its geometric shapes, rich color palettes, and opulent materials, this design style is experiencing a marked revival. Pinterest reports show an impressive increase in searches for keywords like “Art Deco vintage” (805% rise) and “New Art Deco” (497% rise), indicating a growing fascination with the grandeur of this era.

Chloe Barrow, an interior expert at Laura James, describes Art Deco as an expression of “bold geometry” with clean lines, symmetry, and rich colors like deep browns, emeralds, and navy blues. Gold detailing frequently graces accessories and fittings, enhancing the overall aesthetic. Warm, champagne-toned lighting further complements this luxurious vibe.

Primark’s The Edit: A Glimpse into Art Deco Elegance

Primark’s “The Edit” stands out in its commitment to quality and design at accessible price points. With items starting from just £5, this collection aims to make the extravagance of Art Deco attainable. While the first collection focused mainly on holiday themes, the new drop showcases the style’s opulence through elegant geometric patterns and a gold-tinged palette.

Some standout products from The Edit include:

Art Deco Mug: Priced at £6, this porcelain-style mug features a classic pinstriped design with gold trim—perfect for your morning coffee or evening tea.
Art Deco Side Plate: Available for £8, these plates boast a chic design that matches perfectly with the mugs and can also double as elegant saucers.
Scented Candle in Oak and Sandalwood: A steal at £8, this candle offers a sophisticated scent while its design mirrors the elegance of high-end brands.
Embroidered Hand Towel: With subtle gold-tone chain embroidery, these plush towels retail for £7, making them a stylish addition to any bathroom.
Wine Glass: For £7, this glass not only serves your favorite vintage but does so with a cut pattern that embodies the Art Deco motif.

Styling Your Space with Art Deco Accents

Incorporating Art Deco into your home doesn’t require a complete overhaul. Start with accessories that make a statement. As Sienna Brooks, an interior stylist at Flitch, suggests, consider adding a scalloped-edge mirror, a bold geometric rug, or fluted glassware to a bar trolley. For those ready to take a bolder plunge, think about a rich velvet accent chair in emerald or navy, or wallpapering a small space in a moody deco print.

Key Pieces to Consider

The Vivian Wall Mirror from Dunelm (£90): Praised for its design, this mirror captures the essence of Art Deco and has a high customer approval rating.
The Pleat Large 4 Seater Chaise End Sofa from John Lewis (£3,299): Its curved shape and luxurious velvet fabric make it a modern interpretation of classic Art Deco aesthetics.
Bryant Marine Blue & Gold Flatwoven Rug from Ruggable (£99): Collaboratively designed with Nicky and Kathy Hilton, this washable rug features gold geometrical lines, perfectly capturing the Art Deco spirit.
Rockefeller Drinks Trolley from Atkin & Thyme (£349): A must-have for entertaining, its curved shapes and brass finishes embody everything art deco.

Subtle Touches for an Art Deco Flair

Don’t feel obligated to create an entire Art Deco lounge. As Victoria Robinson from Hillarys advises, incorporate simpler touches such as a metallic lamp or a bold cushion to bring a whisper of glamour into your spaces. Cushions are especially versatile; the Gold/Natural Collection Luxe Velvet Geometric Cushion from Next (£26) showcases Art Deco vibes without overpowering your decor.

The Importance of Choice

In a world where minimalist aesthetics have dominated for years, the return of Art Deco offers an opportunity for personalization and expression. It’s about making your home feel unique and inviting. Remember, you can dip your toes into the trend or dive in headfirst—either way, the journey should be enjoyable and reflective of your personal style.

If you’re feeling creative, experiment with mixing vintage Art Deco pieces with contemporary furniture to achieve a unique and personal aesthetic. Ultimately, Art Deco is more than just a style; it symbolizes a desire for life to be beautiful and celebrated.