In today’s fast-paced work environment, long hours spent in windowless offices can lead to feelings of stress, exhaustion, and disconnection. Employees yearn for the warmth of sunlight and the soothing views of nature, but too often, they are met with the monotonous sight of bare walls. This reality sparked the innovative creation of LiquidView, a virtual window system designed to bring real outdoor scenes into indoor spaces. With visuals that evolve throughout the day, LiquidView aims to infuse life into the confines of uninviting interiors.
Let’s dive into the intriguing journey of LiquidView as it made its way into the Shark Tank arena, how Mitch Braff pitched his idea, and what transpired afterward.
If you’re short on time, here’s a quick overview of what happened to LiquidView after appearing on Shark Tank.
Mitch entered
In terms of updates on LiquidView, the company received substantial media coverage shortly after its episode aired.
| Shark | Result |
| Kevin O’Leary | No offer |
| Michael Strahan | No offer |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
| Robert Herjavec | No offer |
Shark Tank LiquidView Pitch
- Entrepreneur: Mitch Braff
- Business: Digital windows
- Ask: $250,000 for 2.5% equity
- Result: No deal
- Shark: None
Mitch began his pitch by discussing the impact of his company. He explained how LiquidView creates virtual windows showcasing stunning outdoor locations that cycle through a full 24-hour day. The visuals transition from sunrise to sunset, reflecting the actual daylight hours in the user’s location.
As the screens powered up, the sharks were visibly impressed. Barbara Corcoran remarked on the lifelike appearance, while Lori Greiner called it “beautiful.” Robert Herjavec praised the innovative concept, hinting that everyone in the room could see its potential.
LiquidView uses motion picture cameras to capture high-quality, 8K footage that plays on a continuous loop. The system’s technology automatically adjusts to synchronize with sunrise and sunset times, ensuring that clients experience the changing outdoor ambiance throughout the day. Furthermore, stereo sound completes the immersive effect, and users can select from a variety of scenes available in a growing library.
During the pitch, Barbara inquired about the number of locations available. Mitch revealed that they currently offer ten different 24-hour views. Robert further probed about the looping footage, to which Mitch confirmed, explaining that the cycle remained consistent with real-world data.
However, Kevin O’Leary redirected the conversation towards the business model. He questioned the profit margin, highlighting the high price tag that would likely limit LiquidView’s customer base to a niche market. Mitch responded by explaining that a complete turnkey system costs around $48,000, including the display hardware and initial installation with three scenic views.
Barbara chimed in, noting that the pricing seemed targeted primarily toward affluent buyers. On the other hand, Kevin evaluated the situation from a different angle. He pointed out that LiquidView also offers a standalone media player for existing digital walls at a much lower cost, which includes a subscription model for shared content.
This subscription allows customers access to their library for $299 a month, providing a rotating featured view each month. Kevin highlighted this aspect of their business, suggesting it could be the key to its success.
However, Michael Strahan raised concerns about affordability for average consumers. Mitch explained that the bulk of their business—around 80% of sales—comes from commercial entities, such as hospitals and assisted living facilities, where price is often less of a concern than the emotional and aesthetic benefits provided by LiquidView.
When pressed about the company’s financials, Mitch revealed that LiquidView had generated $1 million in revenue over the last year and anticipated becoming profitable by the middle of the upcoming year. Despite these positive statistics, the sharks remained skeptical about whether they could reach a broader audience.
One after the other, each shark acknowledged Mitch’s passion and hard work but ultimately decided not to invest, leaving him without a deal. Nonetheless, they all recognized the effectiveness of the product, highlighting the necessity to find the right market fit.
With the pitch behind us, let’s check in for a LiquidView update to see the company’s progress since
Shark Tank LiquidView Update
Post-Shark Tank, LiquidView experienced a spike in inquiries, indicating strong market interest. Their website hints at plans for expanding their location offerings as they explore filming around the globe.
Among their notable clients are prestigious institutions such as JW Marriott, Mayo Clinic, and various hospitals, indicating that their product has found a meaningful place in both hospitality and healthcare sectors. With an active dealer network throughout the U.S. and Europe, LiquidView continues to build its brand presence.
Although exact new revenue numbers are not yet available, the interest generated post-pitch and the range of partnerships suggest a promising future. We will keep our eyes peeled for further developments and provide another LiquidView update in the months to come.
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