In today’s rapidly evolving technological landscape, artificial intelligence (AI) has permeated nearly every aspect of our daily lives. From chatbots assisting us in customer service to sophisticated image generators creating stunning visuals, AI is reshaping how we interact with the world. However, with these advancements come significant privacy risks that individuals and organizations must be aware of. During Data Privacy Week, Information Technology Services emphasizes the importance of safeguarding our personal and professional data when engaging with AI tools.
Adhere to University Policy
When using generative AI tools for administrative purposes, it’s crucial to follow established guidelines. For those connected with West Virginia University (WVU), the university has outlined specific policies regarding the use of AI. As a rule of thumb, never input WVU data into generative AI tools unless it has been approved through the IT Purchase Request process. By reviewing the WVU AI guidelines, users can ensure they are adhering to best practices and protecting sensitive information.
Protecting Personal Information
Your personal data is a critical asset—one that you should protect fervently. When using AI tools, avoid sharing sensitive information about yourself or others. This includes, but is not limited to, birth dates, addresses, and financial details. Many users might overlook this aspect in the excitement of utilizing new technology; however, safeguarding your personal data prevents potential misuse and identity theft.
The Importance of Reading Privacy Notices
Every AI tool seems to come with its own set of promises, but hidden within those assurances can be a web of user data practices. It’s essential to read the privacy notices provided by companies before engaging with their services. Understand what data is being collected and how it will be utilized. For instance, some companies retain user interactions—such as chats or generated images—even if anonymized, which can have long-term implications for your privacy.
Mindful of AI Trends: Glamour Shots and Beyond
AI trends, such as “glamour shots”—where users upload and enhance photos—may seem harmless or even trendy. However, this practice can inadvertently support machine learning algorithms that create deepfake images and videos. The impact of deepfakes on society can be quite profound, leading to misinformation and potential defamation. Additionally, it’s worth noting that companies may keep these photos indefinitely, which raises questions about their long-term use and storage.
Staying Informed About AI Developments
With AI technology advancing at a breakneck pace, staying informed is key to making smart decisions about the tools you choose. Regularly updating your knowledge about AI developments can empower you with insights that help you navigate the landscape more safely. Consider subscribing to reputable AI newsletters like therundown.ai or tuning into podcasts such as Practical AI. These resources provide valuable insights and updates that can aid you in understanding the implications of AI technology in real-time.
For more information on data protection and privacy in the age of AI, explore resources at defendyourdata.wvu.edu. Taking proactive steps to safeguard your data will ensure that you can enjoy the benefits of AI while minimizing privacy risks.


